ZEE5 Add-Ons: South Asia's First OTT Aggregator
OTT fragmentation was killing subscriber retention. Users churned to competitors rather than stay inside one platform.
I owned the full product lifecycle end to end, from concept through API integrations with 9 content partners.
Highest-ever monthly subscriptions at ZEE5 Global. Featured in Variety, IMDb, and Mint.
Read coverage in Variety ↗In hindsight ·I'd have pushed for a unified data layer earlier to reduce partner API fragmentation at scale.